Social Media Awareness for Asian Americans

These two social media campaigns have been combating hate-crimes and promoting heritage since the hellacious 2020.


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During this turbulent time of a global pandemic, fear and hate have spread like wildfire. The Asian diasporic communities across America are feeling the heat. With finger pointing and placing blame on โ€œthe Chinese virus,โ€ hurtful words morph into harmful actions. Unable to sit back during this time, activists formed the organization Racism is a Virus (RIAV).

It started as a movement to flood the internet with Asian faces as a reminder to the world of their existence. Asian performers amplified the message, calling artists to creative action. A t-shirt campaign resulted from the building publicity. All proceeds went towards amplifying existing activist groups such as the Asian American Legal Defense Fund (AALDF)

As a result of the attack against an elderly Asian woman in Bensonhurst, Brooklyn in July, the #GrandmaProject was launched. RIAV encouraged followers to post pictures of their Asian mothers or grandmothers using the hashtag. They also created a petition to convince the NYPD to classify this attack as a hate crime. Over five thousand people have signed so far. 

#RacismisaVirus undoubtedly deals with heavy content.  Out of this, Unapologetically Asian (UA) was born to celebrate Asian heritage. Many performers sent in videos sharing stories about their lives and how they are unapologetically Asian. 

While the accounts seem like opposite forces of the same brand, founder and executive creator Diane Phelan sees a similar goal for RIAV and UA. 

"We are trying to activate Asian American voices in the creation of culture in America. It is all about talking about where Asian Americans are on the spectrum of owning your own voice," she told me.

View this post on Instagram

๐Ÿ‘‰๐Ÿฝโ€œI woke up this morning emotionally drained but with new resolve. I wasnโ€™t ready for how deep my emotions went when news about the passing of liberal icon Ruth Bader Ginsburg hit last night. But this week Iโ€™ve been thinking a lot about my Filipino relatives who are voting for 45. And I think about the complex relationship Filipinos have with America, how my people had looked to the US and the toxic patriarchy as saviors instead of what this country was - colonizers. And now I am American. And Filipino. And itโ€™s a complex relationship. But I also believe that if the family I know would stop looking to the loudest and most aggressive voice in America as right and good and instead started giving the tiny voices inside our own hearts that say โ€œI deserve betterโ€ a listen, then we can truly build an America we are all proud of. Because our voices count. Our voices matter. Our experiences matter. Our dignity matters. I know the loss of dignity Filipinos have suffered. I carry the memory in my blood. And now is the time we make amends, as Americans now, for the past. By voting to ensure the rights of those whose human dignity is at stake, stay protected. Because we are not free until we are all free. And under 45, we are not free. Not financially, not physically, not mentally. And we all know this. Let this be the year we liberate ourselves once and for all.โ€ ๐Ÿ’ฅIf you want your own shirt, please see the #UA link in the bio. ๐Ÿ‘†๐Ÿฝ๐Ÿ‘†๐Ÿฝ๐Ÿ‘†๐Ÿฝ We designed these to help spread awareness that Asian Americans are the FASTEST growing demographic in America. ASIAN VOTES COUNT. Portion of the proceeds go toward the Biden Harris campaign โœŠ๐Ÿฝ #AsianVotesCount #IamFilipinaAmerican #UnapologeticallyAsian #unapologeticallyfilam #filam #filipina #decolonize #filipinodecolonization #asianamerican #americana #thisisamerican #dianephelan #dianicaphelan #filipino

A post shared by #UnapologeticallyAsian (@unapologeticallyasian_) on

RIAV strives to raise awareness of the hate crimes happening against Asian Americans. UA promotes Asian American cultural pride. Phelan dreams that the UA organization will grow to render RIAV obsolete. Anyone will be able to look at it and see themselves in the shared stories.  

Phelan said, โ€œWe are in a time where people are redefining what it means to be American โ€” to look American. By empowering and amplifying our voices during this time, we get to state where we belong."

Both campaigns are taking steps on their social platforms to create a loving community of unapologetic Asian people.  They hope to rid the world of hateful acts through unity and expression. They will continue to share stories and promote Asian voices. Check out their website for more information and their social media to stay updated.


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Emma Federer

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