Growing up it was rare to see Asian women like me in mainstream media. And even in the age of multiculturalism, Asian people remain underrepresented in television, film, and music. But YouTube is changing the game.
For me, Jenn Im- a Korean-American YouTuber and beauty guru- was the beginning of something special. Seeing Jenn rock the YouTube world inspired and empowered me. Later, I began watching Chinese and Chinese American beauty and fashion YouTubers. They not only give trendy style tips, but they also speak out about their cultural identity.
These Youtubers have strengthened my own identity. They represent Asian people in an oftentimes "one standard" beauty and fashion community.
Here are some of my personal fav Chinese and Chinese American YouTubers. If you're Asian like me, they will get a chance to see yourself. If not, discover some style/beauty tips and learn more about Chinese culture!
For the viewer looking for some glamour, SavisLook has a very luxurious taste. She is also an avid world traveler who looks amazing anywhere she goes. She is from China but is usually adventuring a new city. Most of her videos are in Mandarin-- perfect if you are learning Chinese and want to level up your skills. SavisLook is savvy on new trends, beauty routines, and travel vlogs.
Based out of Los Angeles, ilikeweylie is a trendy Chinese -American. The majority of her videos focus on fashion hauls, makeup tutorials, and travel vlogs. However, she also opens up about deeper subject. She talks about growing up Chinese American, her relationships, and her life.
IAmKareno is known for her bright and bold makeup, hair, and fashion choices. This YouTuber is from Hong Kong and is bubbly just like her sense of style. She is perfect for the viewer looking to spice up their fashion and makeup routines.
Last, and certainly not least, is Stephanie (aka SoothingSista). If you’re looking for more glam and edgy vibes, then this is the channel from you. This Chinese American vlogger focuses on beauty products of all kinds. She also has some serious makeup skills. But most of all, she loves to document her travels around the world.