There’s no doubt about it: YouTubers have become mainstream entertainers for the generation that grew up with the internet. But what about in China, where access to YouTube is restricted by the Great Firewall?

Here, live streamers step in to fill the void. They are entertainers who broadcast themselves live on the internet, which can involve singing, dancing, or just talking about their lives. In other words, they are the YouTubers of China.

But how big really is the live streaming market in China? The answer is US$4.4 billion per year – the 2018 forecast for the live streaming market in China. And this number is only expected to keep growing.

Want to know more about the world of live streaming? Here are 3 facts about live streamers to get you started:



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