Although Veganuary is well and truly over, clean eating is still on the menu. In the UK, the number of vegans has quadrupled over the last five years. While 62% of US consumers say they are trying to eat more fruits and vegetables right now.

But while most of us might consider replacing soda with a healthy smoothie or a cool glass of water, global brand Sprite has other ideas. 

With zero sugar, zero calories, and yes, “dietary fiber”, Sprite Fiber+ made its debut in Chongqing in 2018. The soda has since become a widely available beverage across China.



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Isobel Haskell
Isobel Haskell is studying for a Master’s Degree in Chinese Studies at SOAS in London. As a language learner and noodle enthusiast, she hopes to write stories that inspire curiosity.