Taobao (aka Chinese Ebay) Double 11
Double 11 is the biggest online shopping festival in China. The event was initiated by Taobao in 2009 but has spread to all the major online retailers. It is now an unofficial holiday, like Cyber Monday, hosted each year on November 11.
Last year, its online sales hit a record of 268.4 billion RMB (about 40.6 billion USD). This year, as usual, many savvy Chinese people are waiting in front of their screens for the best deals.
Because of Double 11’s vast popularity, there is a lot of trendy internet slang associated with it. Here are five words to help you get a taste of Chinese people’s obsession with Double 11.
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